Catch | Podcast Production & Marketing
Project Overview:
The goal of this project was to expand on the current children’s mental health information and resources available on the Catch website. By creating a podcast series, we hoped to reach a wider audience and offer a more accessible way to learn about these topics. After several solo episodes we eventually moved towards an interview format inviting leading experts to be interviewed on our show.
Process:
Positioning & Marketing Strategy: Collaborated with host Janet Morrison to define the podcast’s positioning, name, and overall focus.
Podcast Branding: Developed the look and feel for the podcast including the show artwork and social media templates.
Content Planning: Assisted with topic research, content planning, and identifying guest experts for interviews.
Production and Editing: Scheduled, recorded, and edited each episode, ensuring high-quality content delivery.
Distribution and Show Notes: Uploaded episodes and crafted detailed show notes to summarize key takeaways for listeners.
Content Repurposing: Repurposed podcast content into various formats for social media, newsletters, and other promotional channels.
Deliverables:
Podcast strategy, series name and artwork
Podcast marketing plan to reach a broader audience
Monthly show production and episode release
Social media content and newsletter promotion
Outcome:
Catch-Up On Kids Mental Health was voted the number one podcast on the topic children’s mental health in 2023. The podcast has had over 12,000 listens across 50 episodes. With notable guest experts and important discussions on mental health and wellbeing, the series has become a valuable resource in children’s mental health education. It’s success has helped Catch engage with a wider audience and grow its online presence.
“I am a psychology graduate, and I have been listening to the “Catch-Up on Kids Mental Health” podcast for a couple of years now. I truly benefited from the discussion on the podcast which ultimately helped me to have more understanding of kids' mental health. Highly recommend!”
Catch | Brand Strategy & Web Design
Project Overview:
The goal of this project was to assist a Children’s Mental Health organization, Catch Collaborative Therapy for Children, in rebranding and developing a new website to better reflect their mission and extend their reach to a broader audience.
Process:
To ensure the new brand identity and website aligned with the organization's values and vision, we undertook a strategic and collaborative approach:
Strategy Sessions: Facilitated a series of strategy workshops with the board of directors to identify the organization's vision, mission, and core values.
Brand Identity Creation: Developed a new name and visual identity for the organization that encapsulates their commitment to children’s mental health.
Website and Blog Development: Built a new, user-friendly website and blog designed to showcase existing research, while offering a content-rich, accessible platform for families and professionals.
Marketing Setup: Implemented marketing systems and tools to support the organization's promotional efforts.
Social Media Strategy: Developed and managed a comprehensive social media strategy to increase engagement and visibility across platforms.
Deliverables:
Brand strategy, including naming and visual identity creation
Web content, design, and development
Printed and digital promotional materials
Social media strategy and ongoing management
Podcast production
Ongoing marketing support
Outcome:
The rebranding resulted in a vibrant, engaging, and accessible identity for the organization, reinforcing their dedication to children’s mental health. The new website is content-rich, well-organized, and easy to navigate, enabling them to better serve their community. The organization has been able to reach a wider audience and more effectively communicate their mission.
Learn more: www.catchpsychotherapy.org
“Heather was inclusive and collaborative, while moving us forward with direction and purpose. Her warmth and sense of humour was infectious and the process was amazingly enjoyable.”
~ Janet Morrison, Founder & Board Member
Leadershift | Brand Strategy & Design
Project Overview:
The Ontario Community Support Association initiated a government-funded project to empower current and emerging leaders in community health care to strengthen their leadership skills. The goal of this project was to create an integrated branding and communications strategy to support the program’s development and long-term impact.
Process:
To ensure a cohesive and strategic approach, we worked closely with stakeholders to deliver a well-rounded branding and communication plan:
Stakeholder Collaboration: Engaged with key stakeholders to define the project’s vision, goals, and core messaging.
Communications Strategy: Assisted in developing a comprehensive communications plan and strategy for promoting the initiative.
Brand Creation: Developed the project’s name, logo, and visual identity, reflecting its mission to foster leadership within community health care.
Website and Resource Library: Designed a project website and online resource library to offer valuable tools and information to participants.
Marketing Materials: Created a suite of communications materials and customizable templates for the client’s ongoing use.
Ongoing Support: Provided strategic guidance and support throughout the 2-year project, ensuring successful implementation and long-term sustainability.
Deliverables:
Brand strategy, naming, and visual identity
Website design and development
Printed and digital promotional materials
Social media strategy and content
Video production for key messaging
Outcome:
Since its launch in 2018, the program has successfully equipped hundreds of healthcare leaders with the skills and confidence to navigate transformational changes in the sector. The project has become a cornerstone of leadership development in community health care in Ontario.
Learn more: www.leadershiftproject.ca
Township of Langley | Branding & Campaign
Project Overview:
The Township of Langley, BC, needed an innovative campaign to launch their curbside composting program to residents. The goal of this project was to create a compelling and engaging strategy that would capture attention and encourage community participation.
Process:
We developed a creative and comprehensive campaign through a series of collaborative steps:
Strategy Sessions: Facilitated workshops with key stakeholders to define project goals and messaging.
Communications and Campaign Planning: Developed a detailed communications plan and campaign strategy to effectively reach and engage residents.
Brand Creation: Created a unique name and visual identity for the composting program, ensuring it stood out and aligned with the Township's broader initiatives.
Marketing Design: Designed a variety of marketing materials, including stickers, mailers, vehicle wraps, and bus shelter ads, to generate buzz around the program.
Web and Video Content: Developed engaging web content and educational videos to inform residents about the program.
Team Management: Led a team of designers and copywriters to deliver cohesive and creative materials.
Deliverables:
Brand strategy, naming, and visual identity
Communications planning and campaign development
Printed and digital promotional materials (stickers, mailers, vehicle wraps, bus shelter ads, etc.)
Social media strategy and content creation
Photography and video production for educational materials
Outcome:
The campaign took a cheeky and humorous approach, breaking away from the typical waste management communication style. Instead of focusing on a standard list of compostable items, we highlighted absurd things that couldn’t be composted, creating a playful yet informative campaign. This approach led to a successful program rollout and earned the Township an industry award for innovation.
“Heather is a great person to work with. She brought some great ideas to our campaign and assembled a great team of professionals to work with. Her creations pushed us outside the box and the end products were well worth it.”
~ Harb Chohan
Township of Langley | Branding & Launch Campaign
Client: Township of Langley / Langley Events Centre
I worked with the Township of Langley and Langley Events Centre to support the branding and communications launch for a new zero-waste initiative.