Catch | Brand Strategy & Web Design
Project Overview:
The goal of this project was to assist a Children’s Mental Health organization, Catch Collaborative Therapy for Children, in rebranding and developing a new website to better reflect their mission and extend their reach to a broader audience.
Process:
To ensure the new brand identity and website aligned with the organization's values and vision, we undertook a strategic and collaborative approach:
Strategy Sessions: Facilitated a series of strategy workshops with the board of directors to identify the organization's vision, mission, and core values.
Brand Identity Creation: Developed a new name and visual identity for the organization that encapsulates their commitment to children’s mental health.
Website and Blog Development: Built a new, user-friendly website and blog designed to showcase existing research, while offering a content-rich, accessible platform for families and professionals.
Marketing Setup: Implemented marketing systems and tools to support the organization's promotional efforts.
Social Media Strategy: Developed and managed a comprehensive social media strategy to increase engagement and visibility across platforms.
Deliverables:
Brand strategy, including naming and visual identity creation
Web content, design, and development
Printed and digital promotional materials
Social media strategy and ongoing management
Podcast production
Ongoing marketing support
Outcome:
The rebranding resulted in a vibrant, engaging, and accessible identity for the organization, reinforcing their dedication to children’s mental health. The new website is content-rich, well-organized, and easy to navigate, enabling them to better serve their community. The organization has been able to reach a wider audience and more effectively communicate their mission.
Learn more: www.catchpsychotherapy.org
“Heather was inclusive and collaborative, while moving us forward with direction and purpose. Her warmth and sense of humour was infectious and the process was amazingly enjoyable.”
~ Janet Morrison, Founder & Board Member