Elevate Impact Hub | Brand Strategy & Design
Project Overview:
The goal of this project was to develop a strong and cohesive brand identity for the newly established Elevate Impact Hub, a research hub focused on home and community care. The project involved not only creating the brand’s positioning and visual identity but also designing a user-friendly website that reflected the organization's expertise.
Approach:
To ensure the brand would resonate with its audience and meet the organization's goals, we followed a collaborative and strategic process:
Stakeholder Collaboration: We engaged key stakeholders to understand their vision, objectives, and expectations, ensuring the brand would accurately reflect the hub’s mission.
Brand Strategy Development: A comprehensive brand strategy was created, detailing the organization's positioning within the home and community care sector.
Naming and Visual Identity Creation: We developed a memorable name, Elevate Impact Hub, alongside a logo and visual identity system that embodied the brand's values—professionalism, trust, and innovation.
Website Design: The look and feel of the website were carefully crafted to balance professionalism with accessibility. We aimed to create an engaging user experience while maintaining ease of use for administrators.
Collaboration with Copywriter: Partnering with a copywriter, we developed wireframes for the site, ensuring the layout and content structure aligned with the overall brand strategy.
Training and Ongoing Support: We provided one-on-one training to internal staff and offered ongoing support to ensure a seamless transition and long-term sustainability of the site.
Deliverables:
Comprehensive brand strategy, including positioning and naming
Logo and visual identity system
Art direction and website template design
Results:
The Elevate Impact Hub launched successfully, quickly establishing itself as a leader in the home and community care research space. The new brand identity is recognized for its clarity, professionalism, and ability to communicate the organization’s authority in the field. The website, which is visually cohesive and user-friendly, has empowered the team to easily manage and scale it as needed.