Elevate Impact Hub | Brand Strategy & Design
Project Overview:
The goal of this project was to develop a strong and cohesive brand identity for the newly established Elevate Impact Hub, a research hub focused on home and community care. The project involved not only creating the brand’s positioning and visual identity but also designing a user-friendly website that reflected the organization's expertise.
Approach:
To ensure the brand would resonate with its audience and meet the organization's goals, we followed a collaborative and strategic process:
Stakeholder Collaboration: We engaged key stakeholders to understand their vision, objectives, and expectations, ensuring the brand would accurately reflect the hub’s mission.
Brand Strategy Development: A comprehensive brand strategy was created, detailing the organization's positioning within the home and community care sector.
Naming and Visual Identity Creation: We developed a memorable name, Elevate Impact Hub, alongside a logo and visual identity system that embodied the brand's values—professionalism, trust, and innovation.
Website Design: The look and feel of the website were carefully crafted to balance professionalism with accessibility. We aimed to create an engaging user experience while maintaining ease of use for administrators.
Collaboration with Copywriter: Partnering with a copywriter, we developed wireframes for the site, ensuring the layout and content structure aligned with the overall brand strategy.
Training and Ongoing Support: We provided one-on-one training to internal staff and offered ongoing support to ensure a seamless transition and long-term sustainability of the site.
Deliverables:
Comprehensive brand strategy, including positioning and naming
Logo and visual identity system
Art direction and website template design
Results:
The Elevate Impact Hub launched successfully, quickly establishing itself as a leader in the home and community care research space. The new brand identity is recognized for its clarity, professionalism, and ability to communicate the organization’s authority in the field. The website, which is visually cohesive and user-friendly, has empowered the team to easily manage and scale it as needed.
University Of Toronto | Web Design
Project Overview:
For this project, I collaborated with a copywriter and the team at OISE (Ontario Institute for Studies in Education) to design a responsive website template for their recruitment section. This design became the foundation for the larger rebranding effort across OISE’s entire website.
Process:
We followed a structured approach to ensure alignment with the University of Toronto’s branding and design standards while meeting the needs of prospective students:
Brand Implementation: Integrated the University of Toronto’s new branding direction and design standards into the website layout.
Responsive Design: Designed the recruitment section for both desktop and mobile platforms, ensuring a seamless user experience across devices.
Curated Photography: Selected and curated photography from UofT's resources to visually enhance the site.
Collaboration with Developers: Worked closely with developers and copywriters to implement the design, ensuring the visuals, content, and functionality were cohesive and user-friendly.
Deliverables:
Overall website look and feel
Individual page templates for future use and expansion
Outcome:
The newly designed recruitment section became the cornerstone of OISE’s rebranding efforts, setting the tone for the full redesign of their website. The modern, responsive layout has significantly enhanced the user experience for prospective students.
Explore the site: www.oise.utoronto.ca/future-students
Yes Unlimited | Website Design
Client: Yes Unlimited
Visit website: www.yesunlimited.ca
Overview:
Worked with Yes Unlimted to create a customized Sqaurespace website. Project included strategy, copywriting and design.
“Heather understands that your business is a part of your soul, and she helps you uncover your vision, and then she creates work that reflects your heart. To create my Yes Unlimited website she helped me with wordsmithing and then she presented me with a clean, easy-to-read design, with carefully selected colours to suit the personality and energy of my brand.” Tracy Shea-Porter, Yes Unlimited
The Loft Pilates | Website & Social Media Graphics
Client: The Loft Pilates
Visit website: www.theloftpilates.com
Overview:
Worked with The Loft Pilates to create a customized Squarespace website and online marketing strategy that included social media, content creation and email marketing management.
“The more I dive into my website redesign, the more I realized how big the work we did together was. You unblocked me on a spiritual and emotional level which in return allowed me to move forward with my business." Myriam Pelletier