Leadershift | Brand Strategy & Design
Project Overview:
The Ontario Community Support Association initiated a government-funded project to empower current and emerging leaders in community health care to strengthen their leadership skills. The goal of this project was to create an integrated branding and communications strategy to support the program’s development and long-term impact.
Process:
To ensure a cohesive and strategic approach, we worked closely with stakeholders to deliver a well-rounded branding and communication plan:
Stakeholder Collaboration: Engaged with key stakeholders to define the project’s vision, goals, and core messaging.
Communications Strategy: Assisted in developing a comprehensive communications plan and strategy for promoting the initiative.
Brand Creation: Developed the project’s name, logo, and visual identity, reflecting its mission to foster leadership within community health care.
Website and Resource Library: Designed a project website and online resource library to offer valuable tools and information to participants.
Marketing Materials: Created a suite of communications materials and customizable templates for the client’s ongoing use.
Ongoing Support: Provided strategic guidance and support throughout the 2-year project, ensuring successful implementation and long-term sustainability.
Deliverables:
Brand strategy, naming, and visual identity
Website design and development
Printed and digital promotional materials
Social media strategy and content
Video production for key messaging
Outcome:
Since its launch in 2018, the program has successfully equipped hundreds of healthcare leaders with the skills and confidence to navigate transformational changes in the sector. The project has become a cornerstone of leadership development in community health care in Ontario.
Learn more: www.leadershiftproject.ca
OCSA | Volunteer Recruitment Campaign Toolkit
Project Overview:
The Ontario Community Support Association (OCSA) aimed to support its member organizations in enhancing their volunteer recruitment efforts during the COVID-19 pandemic. The goal of this project was to provide a solution to volunteer coordinators that would address the decline in volunteers and other unique challenges posed by the crisis.
Process:
To effectively meet the needs of OCSA members, we undertook a collaborative and strategic approach:
Stakeholder Engagement: Worked closely with key stakeholders to identify the specific needs and challenges associated with volunteer recruitment in community care during the pandemic.
Campaign Development: Developed a "Done-For-You" marketing campaign that could be customized by member organizations to address their individual volunteer recruitment needs.
Creative Direction: Provided guidance and creative direction to the web development team to ensure a user-friendly experience for campaign implementation.
Launch Content Preparation: Prepared promotional content to effectively communicate the campaign to OCSA members and encourage participation.
Deliverables:
Volunteer Recruitment Campaign Toolkit
Customizable marketing templates and training materials
Social media strategy and content to engage potential volunteers
Outcome:
This two-year program significantly increased the impact and delivery of community support services during the pandemic. By equipping OCSA member organizations with tailored recruitment tools and strategies, the initiative helped to foster a more robust volunteer network in the community.
Township of Langley | Branding & Campaign
Project Overview:
The Township of Langley, BC, needed an innovative campaign to launch their curbside composting program to residents. The goal of this project was to create a compelling and engaging strategy that would capture attention and encourage community participation.
Process:
We developed a creative and comprehensive campaign through a series of collaborative steps:
Strategy Sessions: Facilitated workshops with key stakeholders to define project goals and messaging.
Communications and Campaign Planning: Developed a detailed communications plan and campaign strategy to effectively reach and engage residents.
Brand Creation: Created a unique name and visual identity for the composting program, ensuring it stood out and aligned with the Township's broader initiatives.
Marketing Design: Designed a variety of marketing materials, including stickers, mailers, vehicle wraps, and bus shelter ads, to generate buzz around the program.
Web and Video Content: Developed engaging web content and educational videos to inform residents about the program.
Team Management: Led a team of designers and copywriters to deliver cohesive and creative materials.
Deliverables:
Brand strategy, naming, and visual identity
Communications planning and campaign development
Printed and digital promotional materials (stickers, mailers, vehicle wraps, bus shelter ads, etc.)
Social media strategy and content creation
Photography and video production for educational materials
Outcome:
The campaign took a cheeky and humorous approach, breaking away from the typical waste management communication style. Instead of focusing on a standard list of compostable items, we highlighted absurd things that couldn’t be composted, creating a playful yet informative campaign. This approach led to a successful program rollout and earned the Township an industry award for innovation.
“Heather is a great person to work with. She brought some great ideas to our campaign and assembled a great team of professionals to work with. Her creations pushed us outside the box and the end products were well worth it.”
~ Harb Chohan
Lululemon | Packaging & Design
Client: Lululemon Athletica
I worked as an in-house graphic designer at lululemon to help with a variety of projects including t-shirt graphics, packaging, promotional materials, and naming projects.